Ways To Optimize Google Ads
Google search advertising must be constantly optimized. This applies not only to the test mode, but also to the entire period of the campaign. Optimization helps to find errors and places that negatively affect the course of the campaign and cause losses. What else is optimization used for? To reduce cost per click and lead. To increase the effectiveness of an advertisement. To drive traffic. To reduce bounce rates and increase sales. In this article, we will talk about ways to optimize Google ads and their features. Phrase grouping To analyze statistics and work with semantics, find similar phrases and combine them into groups. The use of the grouping method helps to analyze the effectiveness of phrases. You can group phrases by meaning or by analyzing the semantics of keywords.
If the campaign uses the principle “one phrase = one group”, then it is enough to upload phrase statistics to an Excel table, group and analyze. Audience exclusion It often happens that the resource receives targeted traffic, but the conversion of Google advertising is very small. In this case, any audience is excluded. For example, you sell smart home systems. People who rent housing are unlikely to buy such a system. This Cambodia Phone Number List means that this audience can be excluded from Google Ads. You can also analyze the semantic core and include negative keywords. Relevant titles The higher the relevance of the title, the lower the cost per click. The cost reduction is influenced by the search engines themselves, which strive to be as useful to users as possible. And if the title of the resource does not match the search query, the ad falls into the “bad” category.
You can increase the relevance of the title by using keywords in it. Turn off extensions You install extensions yourself, but Google adds more automatic extensions. If it is necessary to advertise cakes, then cakes, eclairs, cookies are marked in additional links. But Google has a different picture. The search engine sees a resource about food and puts not your links, but their own: pies, pies. However, disabling automatic extensions is not always appropriate. Often Google offers good options. In addition, disconnection is displayed at the account-wide level. Using multiple advertising options To reduce the cost of a click, use several ad options: change the text and second headings. But remember four rules: Do not replace the text and the second heading at the same time.